[
  {
    "item_id": "1",
    "name": "Analyze This",
    "description": "product description",
    "icon": "account_balance",
    "color": "pink-A200",
    "category" : "analytics"
  },{
    "item_id": "2",
    "name": "Android Usage",
    "description": "product description",
    "icon": "android",
    "color": "green-700",
    "category" : "analytics"
  },{
    "item_id": "3",
    "name": "Watch Usage",
    "description": "product description",
    "icon": "watch",
    "color": "purple-600",
    "category" : "analytics"
  },{
    "item_id": "4",
    "name": "Customer Sentiment",
    "description": "product description",
    "icon": "face",
    "color": "light-blue-600",
    "category" : "customers"
  },{
    "item_id": "5",
    "name": "Member Retention",
    "description": "product description",
    "icon": "card_membership",
    "color": "orange-700",
    "category" : "customers"
  },{
    "item_id": "6",
    "name": "Rewards Usage",
    "description": "product description",
    "icon": "card_giftcard",
    "color": "indigo-600",
    "category" : "customers"
  }
]